Here is the famous commercial Budweiser produced after 9/11. They aired it only once which was during Super Bowl XXXVI in January 2002. This one-minute spot features the beer company's trademarked team of Clydesdale horses trudging across snow-covered ground into New York City where they stop to gaze upon the Statue of Liberty and the city's skyline before lowering their heads on bended knees in a gesture of respect. This advert doesn't allude to the incident, show any footage or even give any detail at all about the message, you are supposed to recognise what they are paying tribute to because of the sheer enormity and 'one offness' of the 9/11 attacks.
The other video which I chose is very much like many of the other tribute videos which can be found on youtube and various other sites across the internet. This clip uses a song with the lyrics 'Where were you when the world stopped turning' as the backdrop. The reason for the use of this music is because of the sheer audacity American people felt that someone would have to actually do this to them on their home soil. I wonder how many times American people have used this song to highlight events in the middle east, Africa or anywhere else for that matter. Obvioulsy 9/11 was a terrible tragedy but only could the world stop turning if something happened to America.
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